Luckily, the free market, despite the excessive subsidies that are granted to coal and other fossil fuels, has caught on to the trend and more and more money is pouring in. 97% of economists that publish in this field agree that doing nothing will cost us more than action right now. But still the "common sense" hasn't caught up with reality and relentless propaganda has convinced large numbers of people that solar, wind, efficiency and demand manangement are the domain of idealistic tree huggers and/or parasitic boondoggles rather than a pragmatic and cost effective solution.