Having spent the past 3 years growing a home care business, one of the biggest lessons early on was to focus on the caregivers. Almost all our caregivers are black, single women living at the poverty line. Anything you can do to help them with childcare, making ends meet some months, offering extra hours, etc. is life changing. Ultimately, the caregivers are your product.

I always wondered about companies like Honor. Their initial pitch was basically all existing home care companies are still in the stone ages, very inefficient, still using paper (typical SV storyline).

The reality is there are a few really well built SaaS companies (Clearcare is the one we use) that can do all the automated scheduling, compliance, billing, caregiver ratings, family portal, etc.

Elder care is a really tough business. Seniors are extremely susceptible to abuse and all kinds of things often go wrong. Dispatching caregivers through an app sounds like a nightmare.

Seems from the article these guys are beginning to learn the ropes of the business. I hope they figure it out. The growing number of seniors is going to be an incredible challenge.