1. Traction (rapid week-over-week growth, significant press)
2. Reputation (elite background, connections)
It's very easy to get some initial traction for these local services businesses, so investors fall for them easily. They lose money on every transaction but will make it up in volume ala Kozmo.com, Pink Dot, etc.
Despite the fairytales, no one actually invests in technology startups based on their products in Silicon Valley. Really, no one.
Oculus VR is a great example of the kind of business that investors had no interest in. They reluctantly jumped on the bandwagon very late, and only after it had lots of traction. Very few investors were interested in SpaceX or Tesla. That's how bad Silicon valley investors are at what they do. It's an industry ripe for disruption (see: YC).
In reality, they sit around waiting for winners to emerge and then try to pounce (traction). Or they back people that have such prestigious credentials no one will blame them if it fails (reputation).
Palmer Luckey could have gone door-to-door with the Oculus Rift prototype and not a single investor in Silicon Valley would've been interested (product). Without reputation or traction, he had nothing they valued.
It's actually a very exciting situation because it means there's huge untapped potential waiting to be unlocked. YC has tapped into this just a little bit.
The guys who work for VC has to make number of investments and it's not like investing in the stock market, it's far far riskier and uncertain (hence the huge returns). So it makes sense that they would gravitate towards low risk bets by betting on momentum to piggyback on.
This explains why there's crowding towards 'hot & flashy' startups on techcrunch and not as much to individuals focused on technological innovation. This crowding naturally leads to unicorns with unsound valuations that I've been qustioning.
The comments on HN after some hiatus is starkly different than those of 2014 or 2015. In 2014 I said the bubble will pop and I was ridiculed and downvoted to hell. In 2015 more people agreed and now majority of the comments are people ringing alarm bells now.
I think the coming years where unicorns drop left & right, we will also witness the beginning of the end for Twitter & Facebook and towards a decentralized, peer to peer, cryptographic replacement.
Very much agree. The root problem stems from people's inability to independently measure value. They rely on external signals (traction, reputation, etc), because believing in a team and product independently is hard work. It's a leap of faith, where you have to believe in yourself first. Most people would rather run with the herd.
That said, there are more and more people who don't follow that pattern. As they become successful and turn to investing and supporting the next generation, I think we'll see a lot more daring ventures come to light.
My co-founders and I were pretty dismayed by the anecdotes of "20 year-olds raising millions with just an idea!" because we were, well, 20-year-olds with a great idea, and the millions were NOT being thrown at us. (And not to sound too arrogant, but we were pretty much in the target demographic for that easy capital -- Harvard & MIT guys with a great idea and great demo.)
In the end, we did end up raising money -- after a LONG slog and MANY disappointing meetings. So we proved it was doable, but certainly not easy.
We came to a pretty simple conclusion back then: The anecdotes were either exaggerations, extrapolations from a tiny number of actual examples, or outright falsehoods. Remember, this was the first dot-com boom, and the story about kids with big ideas and tons of investor cash was a new one and played well in the press, so it's easy to understand why it got play.
These days, the story is different - and to staunch's point above, the "easy money" stories today are either coming from inexperienced/naive investors who think that's how things are done in Silicon Valley, or experienced investors throwing money at folks who have made money for them before (and why not? If your investee made you 10X on your last investment, it's understandable why in some cases, simply as a thank-you, you'd throw one of those Xs back at the new idea.
The obvious things: traction, good business plan, viable market, reputation/track record, team, etc. help. But luck and hustle are required, too.
Sort of like when google launched. The only surviving niche of google X is travel. You just google pets, not petsearches.io.
The equities market is so broken, and interest is so low, that there is an overspend into private markets. Value capture takes 20 years, company lifespan, i would baselessly guess, is 5 maybe. So this shit makes no sense.
Best bet is still make something you like working on, to the extent you represent other people, is pretty much your product demand.
But yeah mate, you could throw up a squarespace site and be the next cat bubble baths on demand startup.
I realized as a super shitty developer, that I will probably totally fail at this side project, but at least when someone gets it done i can say i was years ahead of the curve, just didnt have the chops.
...not that im bitter
- A lot of ideas sound dumb when they first come out
- A lot of signals are used to decide which companies to invest in (I don't agree that this is right, but it's easier to get cash when you're in a prestigious incubator, or graduated from a top eng school)
- Many successful companies are a good idea, a good market, and good execution - so an idea is just a (limited) starting point
They're some really (what I consider) dumb ideas out there (esp in the seed part of the space), but I wonder to what degree the unicorns are actually good ideas that raised way too much - and tried to grow way too rapidly.
If you just look at some product that's gotten investment and think "why would they invest in that?", you're thinking about it wrong.
The entrepreneur that's been out raising that round has been out pitching a vision for a large billion dollar business, with that product as just one of the initial steps on the road to getting there.
To raise money from investors, you'll need to on the one hand present a vision for a large business like that, a clear road-map to getting there and sufficient proof to convince them that you and your co-founders are capable of executing on that vision and that road map.
Sometimes you prove this with a working product and traction around it, sometimes you can prove it because of a stellar background (having done it before) and sometimes you prove it because you're pitching to people who already know you very well and believe in you.
(I'm sure you know all of that, by the way, just reflecting on how difficult it would be to convince an investor).