This is great for pranks: you send a serious looking email to someone, and then they forward it to someone else thinking they sent some chart or whatever but the next receiver instead sees another picture of your choosing
example: send an image to Mary and tell her not to send it to anyone else. She inevitably sends it to someone else, but the image magically changes to another image that says a message, maybe it says "DAMN IT MARY, I SAID DON'T SEND IT TO ANYONE ELSE!"