I'm not 100% positive on this so please take my comment with a grain of salt.

In the same paragraph, Friedland says "It would also tell us there has to be some new physics at very, very high energy scales—that there is something new in addition to the Standard Model we know and love."

Since the Higgs was discovered by using more and more power to power the particle, I believe they're implying that there is something above that level. Since energy and mass are intertwined, if they can generate different particles at higher energy collisions, there could more to it then just the Higgs field.

Hopefully, someone can explain better then I.