Thinking selfishly, I would much prefer the status quo, where I can block most ads, but the majority of consumers don't do it. Current ad blocking tech is fine, I'm afraid this could become an arms race.
In general, you can Greasemonkey anything. Tracker-less first party native ads may be harder to match, but most sites would need tracking to aggregate audiences, to get better ads and revenue, so third party native is on the rise. And it is easy to block.
I also like the idea of paying to block ads that aren't relevant to me. I believe in a free market and totally understand that things have to be paid for. Sometimes ads are the answer, but I find many of the interstitials to be irrelevant and sometimes they slow the site down unacceptably. Would be willing to pay for this experience not to happen.
> Would be willing to pay for this experience not to happen.
I don't know if I'm in the minority, but I'm honestly not willing to pay for that. Fact is, I use adblock right now, but if I couldn't use adblock on some sites I'd simply stop visiting them.
I despise the ad-filled experience. I'm with the current top post and despise the idea of being constantly manipulated into buying things I do not need. If there were less ad overall on the internet, I wouldn't care about blocking them, but that's tragedy of the commons for you.
You're right, there will be new solutions to combat nefarious advertising. For example I can already imagine a plugin which uses ML to identify ads and block the content.... No more videos with ads in the middle.