RedesignGoogle: clarity wins, with risque and rebuilt not far behind (NSFW)
blog.webmynd.com
blog.webmynd.com
I take back what I said about Google not having enough creatives on the other Google story today. At least the engineers have made something that's usable..
What I think would qualify for that is the rest of the URL path.
Overall, as nice as it all looks, there are some serious discoverability issues. "Show options" doesn't need to be shown in as much detail as Google has it, but the plus-sign itself isn't enough to go on. The rollover visibility for the other Google products just makes it hard to find them; the header isn't that noisy with them visible. The single gear for settings/sign in is a little better than the lone plus sign, but still, such condensation is extreme, especially for the importance Google places on getting users to use accounts.
Other nitpicks: the slightly grey (cream?) background is a weird, subtle annoyance, and the lack of any underlined links would definitely get Nielsen's panties in a bunch.
One thing I think the (re)designer did get right: The AJAX-loading down arrow at the bottom of the page. I wonder if there's any reason Google hasn't tried something like this over their more traditional pagination model. I'm guessing it has something to do with advertising and/or existing SEO conventions of referring to result ranking by Google page #.
Actually they spend a ton of time tweaking the results page, and there have been a lot of changes in the past decade. Most of them are fairly subtle: fonts, spacing, colors. Some of them are quite obvious: the Comment, Promote, and Remove links, for example.
They've also integrated other forms of search into the results page (maps, shopping, twitter), and put a lot of work into optimizing the load time. There is at least one (fairly large) team working basically full-time on the results page. They do a lot of A/B testing; only design changes that "work" are released to everyone.
For anyone wondering why - the second redesign down features a nude woman as the background.
I would have warned if I thought it was an issue at all. Do others also think the small thumbnail of the Go Ogle design is NSFW? I doubt I would have warned even with a larger thumbnail but maybe I'm miscalibrated...
Porn is a different matter.
Uptight Bible-thumpers that are only afraid of the fact that seeing a nude woman makes them feel uncomfortable so the only logical reaction is, "Hulk Smash!"
{edit} I should add, "and the bureaucrats that are afraid of litigation/boycotts/bad publicity from the Bible-thumpers"
{edit2} I could include Quran-thumpers too, but they don't have huge representation in the US. Maybe moreso in Europe though?
It is, however, pathetic to be offended by nudity in and of itself. There's a distinction between pornography and nudity.
Think breast-feeding.
If it were a picture of Venus Demilo, would it then be acceptable?
Also, there are probably millions or billions of other web pages in greater need of a redesign than Google's results page. This contest feels like trying to come up with a more exotic flavor of vanilla: Tahitian, Indonesian, Madagascar, etc.
The page feels like a page from a contemporary kitchen in architect digest - where you see a huge glass table with maybe one vase in the center. It looks great but it misses out on some of the "roll-up-your-sleeves" and get thing done feel, which is what Google does best.