"Do things that don't scale"
I think going to meetups would be great! That might actually be my best bet since it's person-to-person and majority technical. It's definitely the target audience at least.
My site is http://www.scriptcat.io -- basically, it emails you if it detects a new open port. "Pingdom for open ports"
(Edit: I could've sworn afarrell's post initially asked what the project was)
Looking at some of my old stats, it's probably realistic to expect at most 10% of people to respond to that kind of email.