just to clarify: the post was trying to highlight both subscriptions AND transactions, not vs. each other... they aren't mutually exclusive.

in fact, most likely a common model would be: 1) free for most users 2) low-cost txn for first paid use 3) convert initial txn users into frequent use / regular subscription later, but continue txnl model as well.

perhaps in mid-rant I failed to explain this clearly; possibly due to lack of sleep, or the cocaine-heroin speedball I shot up before getting on the redeye to NYC.

then again, maybe you guys just need to read that little part where I say "AND" between subscriptions & transactions, not just draw your conclusion from the headline... but I digress.