Verizon just launched FreeBee, its plan for ‘sponsored data’

Here is the news release from Verizon: https://www.verizon.com/about/news/introducing-freebee-data-...

The summary:

* companies can pay VZW to zero-rate their data on two models

* per-click: users will see "FreeBee" icon next to content that is per-click sponsored, so that they know clicking through to the data won't count against their data cap.

* per-gig data: blanket zero-rated data

The bad news is, unlike T-Mobile, companies HAVE TO PAY Verizon if they want their data zero-rated. Because Verizon is in such a big market position, this basically means in order for your company to stay competitive among VZW customers, you have to cut Verizon a huge check.

If people were reserved about calling what Tmo did a NN-violation, I'd like to see what they say about Verizon.

Here is Verizon's product page for FreeBee: http://freebee.verizonwireless.com/business/freebeedata/prod...