This is called wanting to have your cake and eat it too.

Currently consumers in the Western world are doing it at the cost of child/third world labor. Apple's surely got some margin to cover some of it but why shouldn't prices go up to reflect it? Companies don't have a right to succeed. If the consumer won't play their part then Apple will have to adjust their devices and software to get to a price point consumers will pay. The yearly device model of business is incredibly wasteful and maybe it should go away.