Video games are explicitly designed to test and fit within our bounds of conscious control and processing; particularly the retro games, but essentially all games in general have a very limited input control space (a couple keys or joysticks) and usually very rigorously defined action values. Moreover, these were designed by humans with very explicit successes, losses and easily distinguishable outcomes.
None of these descriptions fit the kind of control that an 'intelligent' system needs to handle. Biological systems do not have predefined goal values, very incomplete sensory information and most importantly control spaces that are absolutely enormous compared to anything considered in a video game. At any point in time the human body has ~40 degrees of freedom it is actively controlling - compared to ~5 in a serious video game.
I do not doubt that pattern recognition and machine learning techniques can be improved through these kind of competitions. But the problem is in conflating better pattern recognition with general intelligence; implying or assuming any sort of cost, value or goal function in the controlling algorithm hides much of our ignorance about our 'intelligent' behavior.