Didn't the president of Nokia make a similar argument about computer companies entering the smartphone market? I'm not saying a car and a phone are the same, but it's a parallel to keep in mind when framing these arguments in your head.

EDIT: Found what I was thinking of. It was Ed Colligan, Ex-Palm CEO on 16 Nov 2006.

>>We've learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They're not going to just walk in.