> Every single smoker knows that smoking is going to put them in an early grave, but they still continue, because the short term pleasure to the senses, outweighs the perceived long term risk.

Hits home.

Quit 5 years ago, knew all the risks, evidence etc none of that worked, my mum a heavy smoker ending up in the cardiac unit at 54 was what finally did it (turned out to be nothing serious), I stopped on my 30th birthday and never touched another one.

Had my mum not ended up in hospital the week before my 30th birthday (which does make you take stock) I think I'd still be smoking today.