This is referencing an official press release[0] which itself references a lifecycle fact sheet[1]. The real story here is that Windows 8/8.1 mainstream support is ending 6 months early, and that maybe extended support is really actually different than mainstream support this time.
[0] https://blogs.windows.com/windowsexperience/2016/01/15/windo...
[1] http://windows.microsoft.com/en-us/windows/lifecycle