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Comment by jonknee | Hacker News Reader

I wouldn't be surprised if Etsy is acquired now that the share price is beaten down. Seems like a good fit for eBay (it would provide much needed relevance) or Amazon. It's a good brand name, but not much else.

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My thoughts exactly! Etsy seems like a perfect business for someone like eBay to snap up. Though I could see Amazon having an interest, too.

I understand the product-fit, but what incremental value does Etsy bring to either of those companies?

Neither of them have marketplaces for custom made goods (for the most part at least compared to etsy) and both are in competition with each other to expand their marketplaces to as far as they can go.

Seems like it would be a good fit to me. I'm not sure how it ultimately gets integrated it (maybe it doesn't?).

What about Amazon? They launched a competing marketplace in October:

http://www.nytimes.com/2015/10/08/business/amazon-challenges...

But, don't let that stop you...

I didn't even know about that and neither did my wife who is obsessed with etsy. I'm not sure Amazon by itself is going to draw in the huge amount of users etsy as brought in; I could easily see etsy augmenting their existing offering.

Just my opinion though. Who knows for real.

I was just about to ask about Amazon's Handmade.

50K items posted in the last 30 days and 100-200k sellers (who knows if that excludes inactive). Perhaps it has gained some ground.

Amaxon Handmade is not doing so well. Here's a perspective from a seller who is on both Etsy and Amazon Handmade:

https://www.reddit.com/r/handmadeamazon/comments/3xncph/how_...

Brand, and cultural relevance?

The tech and talent at Etsy would bring quite a bit of value to any company that were to acquire them. Their tech culture is top notch. I've followed their blog (https://codeascraft.com/) for a couple years now and have gained a ton of knowledge from it.

Some selected blog posts:

- Leveling Up Your Organization with System Reviews (Their latest post. https://codeascraft.com/2015/12/21/leveling-up-with-system-r...)

- Fault Injection in Production (http://queue.acm.org/detail.cfm?id=2353017)

- Q3 2015 Site Performance Report (Posted every quarter. https://codeascraft.com/2015/11/10/q3-2015-site-performance-...)

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