When you say "its actual value is probably unchanged", what value are you talking about?
If you think there is a disconnect between share price and value (however you're measuring that), then it is an excellent opportunity to arbitrage an inefficient market.
The efficiency of markets is widely overrated.
So while I would say, sure, the market cap of a company, in what could pitentially br another downturn, is not exactly precision science, this company is in bad shape.
Huge successful direct conpetitor: pinterest.
Massive successful competitors generally like the amazon, the entire internet, and most flea markets and shops.
Negative trending community; shrinking
Not profitable
Publicly traded.
also, on a final point. Even when markets are wrong, which I dont think is the case here,they can become correct by driving the company the direction they expect it to go.
So on balance, you're correct. Specifically, I wouldn't buy their stock.
The biggest difference between perceived and actual value that I'm aware of is the tulip mania that early 1600s. In hindsight, it's pretty obvious that flowers didn't become less valuable in the short time period between the height and the collapse. Any utility or purpose they had, other than resale, was retained in its entirety. But the price difference was massive. There are many who believe we're in our own era of unicorn mania where it will become apparent, again in hindsight, that they were never as valuable as people made them out to be.
This wouldn't apply to Bitcoin. Any utility or purpose in a bitcoin is entirely in terms of its perceived value.
I do, but it involves time travel. In 1981, Shiller published "Do Stock Prices Move Too Much to be Justified by Subsequent Dividends?" ( https://www.aeaweb.org/aer/top20/71.3.421-436.pdf ) in which he compares index prices to their ten year dividend earnings, ex post. Volatility of prices is high, but the dividend streams are not.
What this suggests is that price tends to react to short term news far more strongly than dividends would suggest is reasonable. What it doesn't tell us is whether the shift in price is diverging from reality, or converging on it.
See: search, auctions, classified ads, smart phones, etc.
The real issue in my opinion is that Etsy discovered that they couldn't keep growing without opening their doors to cheap non-handmade shit. Which they've done. And their search/discoverability is absolutely awful.
My partner lists her truly handmade products on Etsy but only as an afterthought. As the amount of garbage on Etsy has increased, her views/sales have dropped. She has put all of her effort into getting sales through her own website, where at least she's in control.
But Etsy struggled with leadership and technical problems in those days that were really serious, and not easily solved.
In 2005 Etsy's advantage was that creating your own standalone shop was hard, expensive, and ineffective. They shuffled CEO's while Shopify, BigCartel, WooCommerce, BigCommerce, and many others solved those problems. And Kickstarter proved you could make a lot of money without losing your cool indie cred.
There has always been a disconnect between what Etsy wanted to be (and there have been multiple versions of that) and what it's sellers (who are its customers) wanted. That grew into a chasm so big that Amazon saw light shining through it.
I have two gut feelings:
1. Hobbyist Etsy sellers don't dedicate the time and/or lack the business savvy to be running additional sales channels outside of Etsy. Additionally, even setting up a Shopify, etc. store requires some technical ability that you or I take for granted.
2. Semi-professional Etsy sellers, for example, those coming from operating eBay or Amazon Stores, were already using their other channels before Etsy. So they were sophisticated enough that it was cheap/easy to have someone whip up an osCommerce + PayPal site for them. I did this personally for a few clients already successfully selling on forums between 2005-2008.
Peak $34 in May
down to $14 in July
bounced but back to $14 in August
flat till October when Amazon entered now down to $7
Jeff Reeves at InvestorPlace [1] caled it "the biggest joke on Wall Street in May"
https://www.google.com/finance?q=NASDAQ%3AETSY&fstype=ii&ei=...