At the same time, it also turns reality on its head to portray Amazon as being pro-consumer in this case (where's the good old Amazon that helped force Apple out of music DRM by launching Amazon MP3?). In this struggle, it seems that both sides are trying to price-fix, but to different prices, and without much concern for either the consumers or the authors that are so directly affected by their falling-out.
Other good perspectives:
* http://scienceblogs.com/principles/2010/01/the_amazon_kerfuf...
* http://whatever.scalzi.com/2010/01/30/a-quick-note-on-ebook-...