I wonder how Apple will spin this. Are they going to say they stepped away from iAds because it was a conflict of interest with the "moral contract" they had with their users or are they going to admit the truth and say it was a financial failure.
They will probably say nothing. Not a significant business for the company and the iAd program continues, just changes the approach because they didn't have any traction.
They've already admitted, "It's just not what we're good at."
Which leads me to the question what would have happened if iAds was a financial success? Would Apple still have abandoned it or would they still be two faced and preach to the press and public, at every opportunity they get, that they're pro-user, but conveniently leave out the fact that they sell advertisers access to their users profile.