This was a very smart buy for them, assuming they use the technology and not just the team for some other venture. Their stock price may rebound if they can do this successfully.

- $$ for special effects or special "data widgets" - have an online video editor that uses the "cloud" (so users are locked into their services and software). Sort of like Dropbox, but for GoPro videos and includes an awesome editor. Charge $$ for membership and/or space. - $$ for GoPro sensors.

Of course, I hate to have to lock my video into their servers... but that is how they would make $$.