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One of the biggest names in tech changed the branding for a service in certain markets where the English title translated into profanity. It's the responsible move if you're operating globally.

Apologies for ambiguity, but this is a case where I can't be any more specific.

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The Pajero is called Montero in several countries, which include the Spanish-speaking ones.

The country we were in was Switzerland, if memory serves...

Of note: it is called Pajero in Brazil, which is a Portuguese speaking country.

I wonder what happens when someone crosses the border (any border) with it.

That it gets funny I guess. Around my neighbourhood there's always a Pajero parked around. I've smiled at it for years. Childish humour never dies.

Pajero is not a Portuguese word. People that speech Spanish may smile at it and Nova, but we have plenty of jokes about Kia's BestA, that means both beast, stupid or arrogant.

Anyway, BestA sold pretty well here.

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