You have IntelliJ, PyCharm, RubyMine, CLion, and now this. That's excluding plugins for other IDEs. All of their IDEs basically look and feel the same.
It seems like a ripe opportunity to make a single, extensible IDE that isn't quite so ugly as Eclipse but isn't quite so barebones as Atom that then just has different chunks of support for specific languages, potentially with individual licensing, etc.
Maybe that doesn't further their business goals but it sure would be nice to get the IntelliJ treatment whether I'm writing Java, Ruby, Python, C#, C++, etc.