Oil demand tends to be fairly inelastic. Almost all of oil pricing is supply driven. OPEC decides on a target price and produces to meet that price. The current price has happened because Saudi usually stops producing to keep prices stable and high, and for now they just haven't slowed down at all. Either they need money badly enough that they will take any profit at all or they are using oil prices as a weapon.
http://www.npr.org/2014/11/04/361204786/falling-oil-prices-m...
1. strategic decisions to keep the price low (in some cases below the cost of production) to make it uneconomic for competitors to invest in oil projects
2. time lags in the system. e.g. the global economy went into recession the last time the oil price spiked. that'd reduce oil demand in some cases. now as prices are much lower again we might expect demand to keep growing until supply isn't able to satisfy demand (again), then the price will spike again
3. (long term trend) oil is becoming genuinely more costly (in physical terms - i.e. required energy) to extract as we deplete the low hanging fruit. i guess this makes it much harder / impossible for supply to ramp up and satisfy demand in a short enough time period before another recession is triggered. this isn't necessarily a problem in itself but perhaps it influences the behaviour in item 2
This is probably only semi-coherent. I read the "limits to growth" book a couple of weeks ago, and one of the claims there (from a system dynamics perspective) was roughly that any system that combines both delays in feedback and erodible limits is expected to either behave like "overshoot and oscillation" or "overshoot and collapse".
Other global factors have also contributed. Fracking has really had an impact on US production:
https://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=PET&s=M...
Additionally, more in response to rtpg's comment: it is very costly and technically challenging to stop or reduce oil production, hence the price volatility is the result of volatile demand fighting it out with very stable supply.