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What's your CPM? I average around $1, and that's just for a simple webgame (almost no text).

$0.20 to $0.30 :(

Assuming a %1 click rate (seems to be the rate on my site), that's still $48k (optimistic); not bad!

I don't show ads for every page view (only unregistered users), and click rate is more like 0.1%. Now I feel like I'm doing something very wrong... advice welcome!

Based upon my own experience, make sure your site is responsive and place at least 2 responsive ads per page. I don't turn off ads for registered users and I've never had a user complain.

Also, find out how many of your users are blocking ads - my site is roughly 5%. However, I am aware of sites that have a younger demographic and 75-80% of their users are blocking ads.

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