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16M ! That's amazing ! Can I ask you what is your page about ?

https://rebrickable.com - A LEGO database that shows you which sets you can build from your existing collection, also includes thousands of fan-submitted designs.

My adsense earnings are terrible though, I've always assumed because the site is more image heavy than text.

What's your CPM? I average around $1, and that's just for a simple webgame (almost no text).

$0.20 to $0.30 :(

Assuming a %1 click rate (seems to be the rate on my site), that's still $48k (optimistic); not bad!

I don't show ads for every page view (only unregistered users), and click rate is more like 0.1%. Now I feel like I'm doing something very wrong... advice welcome!

Based upon my own experience, make sure your site is responsive and place at least 2 responsive ads per page. I don't turn off ads for registered users and I've never had a user complain.

Also, find out how many of your users are blocking ads - my site is roughly 5%. However, I am aware of sites that have a younger demographic and 75-80% of their users are blocking ads.

I love your site, I've been all the day around !

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