(Discussion on who coined this phrase at http://www.greenend.org.uk/rjk/misc/nipple.html)
Edit: ah, his 2001 quote seems to validate my frustrations :)
GUI are considered more intuitively because options in general are visible as menus and buttons. On a CLI adding parameters to a command can get complicated if you are halfway and forgot if it was '-l' or '-L'.
New tab New window
What could anyone infer from the terms 'tab' or 'window' without some prior knowledge, these interfaces succeed because the cost of failure is low and the level of feedback and reward is high, so we persevere, an intuitive interface would require a whole new conceptual model of how we interact with data. No, I don't have one to show you, I am fairly certain that existing approaches will appear draconian to our children's children though :)