The Great British Curry Crisis
ft.com
ft.com
When I was living in London a few years ago you could see things happening in the eating out business. Chains have shaken off the McDonald's feel. Heck, even McDonald's has shaken off the McDonald's feel. You can't have a cheaply designed restaurant anymore. Some goes for pubs, you want a nice fireplace and a menu that has fancy words for "fish" in it. The food may not be very different, but you can tell which restaurants people go to, and which ones are empty. The thing is, family places like my parents', they don't have the appetite to try a big redesign. Old school thinking generally means they tend to believe that taste is what matters.
Case in point. There's a great place next to Euston station that sells Nihari, a Pakistani shoulder-of-lamb that's slow cooked. I took my banker buddy there, and the look on his face was incredible. The walls were bare, the floors laminate, less pretty than a uni canteen. He wasn't impressed. I guess modern people go out to a restaurant not just to eat, but as a sort of status thing. Now not everyone is out at the Ivy all the time, but also you don't want to be eating where the non-professional class eats.
New blood is what's needed. Those young guys in the article, I think they have a good idea of modern design is.
Of course there are people who care about the status thing, but for most people it's more about a shortcut to making decisions.
What's the name of this place? I need to try it!
I always have a green Bharfi (hello branding consultants) after a meal from that bakery.
The bakery is actually pretty clean and modern.
I'm sure you're just exaggerating for effect, but that's kind of like saying "a menu with fancy words for meat in it".
> the sauce can be customised with a couple of dashes into a madras, bhuna, vindaloo or any of the other curry-house standards.
That's why I stopped eating curries out. It's the same six things in every restaurant you go to.
Having been to India plenty if times, you find out that "Indian restaurant food" in the UK is a franchise, not a cuisine.
I can see this happening, and I'm not sure whether it's a good thing as part of the general UK "food revolution", where we've gone from a joke to international leader in a generation or so; or a bad thing, as another inequality marker. Midprice food is being squeezed out of everywhere except JD Wetherspoon.
Takeaway seems to be still flourishing, assisted by Just Eat and related startups. Indian, Chinese, fish&chips, and pizza are the standard repertoire, occasionally from the same kitchen.
But when you go out to eat, part of the cost is renting a table-sized area of floor for a couple of hours. Absurdly high real estate prices mean that may be a significant part of the price. So the whole enterprise needs to go "upmarket" to recover that cost.
(Back of an envelope says that 1-bed London flats are now £2/hour)
Indian-born cookbook writer Madhur Jaffrey[1] has been railing against the poor standards of Indian food in the UK since the 1950s when she was a student in London.[2] In 2010, she wrote a cookbook called Easy Curry about which one reviewer wrote, "If you have the local curry house menu by your phone, consider replacing it with a copy of this book."[3]
A year earlier, she had teamed up with Aasif Mandvi[4] to bring out the movie Today's Special[5] that portrays Mandvi as a French sous chef who has to take over his father's struggling Indian restaurant in Queens, New York.[6] Mandvi's character has to deal with all the factors against the family tandoori joint: the unhygienic prep, the unhealthy pool of oil in which the dishes are served, the cheap decor, the declining customer base, etc.
So yeah, the young blood is getting the message.
(American television viewers may remember Mandvi from his stint as correspondent on The Daily Show with Jon Stewart.[7])
[1] https://en.wikipedia.org/wiki/Madhur_Jaffrey
[2] Very muddy to very modern http://www.ft.com/cms/s/0/3f603c2e-70d2-11d9-b572-00000e2511...
[3] Curry Easy by Madhur Jaffrey http://www.amazon.co.uk/Curry-Easy-Madhur-Jaffrey/dp/0091923...
[4] https://en.wikipedia.org/wiki/Aasif_Mandvi
[5] https://en.wikipedia.org/wiki/Today%27s_Special_%28film%29
[6] Aasif Mandvi and Madhur Jaffrey on Their Film Today's Special http://www.eater.com/2010/4/28/6735605/aasif-mandvi-and-madh...
And some of the logic used/quoted is just... I mean, they start right off with someone complaining about how business is hard while casually mentioning that "there are eight other curry houses on the street".
Then the line about Uber taking people away from wanting to cook Indian food... is possibly the most ridiculous complaint I've ever heard.
> Non-Bangladeshis are also reluctant to work in the industry. Khan says he did hire Eastern Europeans in the past, but they quickly moved on. “It is not rocket science but they do not want to do it,” he says.
Plenty of Eastern Europeans (and English people, and... etc.) work in restaurants in the UK. If they'll work in a McDonalds but won't work in your kitchen then I suspect the issue is with the kitchen not the Eastern Europeans.
The article's headline might be fair, but really badly justified in the writing.
Yes, and you need to be white and speak German to make a schnitzel. What a load of bollocks.
Just a silly example that I've encountered recently: if I say "popcorn", Americans will think butter and salt, while Europeans will think sugar.
Even recipes tend to assume certain skills. Of course it's possible for someone to write in painstaking detail instructions about how to duplicate an authentic Indian curry, but in practice does that actually happen?
It's more or less impossible to get a good bagel outside of New York. It's just a piece of bread! And yet.
[1] be aware that the popular bagel shaped things sold on every street corner are a different thing, albeit with common ancestry
try selling what we eat as pizza in italy to americans. they just don't understand how few flavors multiply together. sure there are some that appreciate it, but mostly wants overloaded pizzas with everything on it, and restaurants follows the market.
same with coffee. I can't express how bad is the burnt stuff people outside italy calls authentic barista espresso. gone is all the flavor in favor of the stronger burnt tone of excessive roasting and badly maintained machines.
but people like those flavors, they are trained culturally to like more a flavor punch instead of complex delicate notes, and thus local shops follows.
as a counter example, chinese food in italy has most of its stronger notes tuned down compared to what you would be able to buy in china. same with indian. they tastes nothing like the original (full disclosure, my source for this is not personal experience but a good indian friend and a cousin of mine studying in china)
Corollary: 50% of beers in the US are watery piss, so when Americans think of beer they think of watery piss.
Eh? Which Europeans? (British ones?)
I wouldn't want to even contemplate salted popcorn.
Jam on top of cheese bread sounded disgusting, but is actually pretty delicious.
Sugar in the UK, but salt (and butter) in Ireland. Maybe it's to do with what the chains sell?
I suspect that it's largely driven by a lack of chefs - possibly as a result of social climbing across generations.
"Fewer UK-born Bangladeshi women are returning to Bangladesh to find husbands to bring back, robbing the industry of another labour source."
Leaving aside the gender and racial discrimination in hiring restaurant staff, the reason why this 'labour source' has been cut off is a deliberate act of government policy. Concerns about forced or coercively-arranged marriages have been growing, as concerns about immigration in general. Hence the introduction of the spousal visa: if a non-EU national marries a UK national and wants to immigrate, they have to prove that their spouse earns over £18k, which is slightly above an average year's pay on minimum wage. If a family is traditional enough as to prevent their daughter from working outside the home, that also prevents them from importing a spouse.
These minorities shout blue murder if they think that it can get them an advantage, yet persist with racist and discriminatory practices that they have imported themselves.
Close. The Portuguese is "carne em vinha de alhos", meaning meat marinated, then cooked, with wine and garlic. (cf. https://en.wikipedia.org/wiki/Carne_de_vinha_d%27alhos )
>The price of a curry, treasured by the British public but always thought of as a cheap dinner, has barely changed in 20 years but costs are rising fast.
If the food was good it should be priced normally, not too cheap. If there was money to be made in this business, those chefs wouldn't be leaving for uber. Blaming uber while keeping prices same for 20 years!
Good food is always appreciated and I will always return to the place unless the quality deteriorates. Low balling is a problem in every field.
My own personal definition of comfort food is a nice hot garlic chilli chicken and a Peshwari naan.
Old-school jokes about British food aside, Britain now has a fantastic food culture and the range of cuisine available in even quite small towns compares well with a large chunk of Europe. I think there's a willingness to experiment and innovate (both in terms of the providers and also the diners) that some cultures with very strong food traditions struggle with. I won't go on again about how disappointing my experiences in Naples were, but it opened my eyes to how fortunate I am in the UK.
Indian and colonial Indian are distinct enough cuisines that there are restaurants specializing in each, and even that doesn't do justice to the fact that some UK 'Indian' staples were invented in the UK.
Seeing the reactions, if I give my opinion on fish'n'chips you'll want to break my legs.
But done badly they're awful.