The worst acquisition from the first dotcom boom – Blue Mountain Arts

nytimes.com

10 pointssixQuarks4 comments

Further context:

http://www.nytimes.com/2001/09/10/business/e-commerce-report...

"American Greetings said Thursday that it has acquired Blue Mountain Arts, the struggling online greeting division of Excite@Home, for $35 million in cash"

http://www.cnet.com/news/american-greetings-buys-excite-unit...

oh yeah, I forgot how it imploded so soon after the acquisition. I knew it stuck out in my head as the worst acquisition for a reason other than the price paid, especially the cash part - $350M in cash.

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good point, thanks for the clarification

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