Failure is not the goal

Failure is just the industrial bi-product of a process designed to converge on success.

Actually, that's a cute aphorism but I'm not sure I agree with it, because that would make failure muda and suggest that you can eliminate it profitably. Let's try that again.

Failure is a stage of a process designed to converge on success.

the wisdom lies in failing fast on the ideas that turn out to be little, and staying committed to the ideas that turn out to be huge.

it's a mucky equation to solve, requiring smarts, luck and instinct. even causality isn't completely clear.

Perhaps: "Try often, but try thoroughly."