Why not grandfather current users in at the current price and only increase the price for new users?
If you need to drop the price back down then drop the price for all existing users too. If you're charging monthly this is easy.
If you need to drop the price back down then drop the price for all existing users too. If you're charging monthly this is easy.
I was referring to the difficulty when I:
1. Raise prices too high
2. Conversion rate and revenue is harmed, so I then revert to the lower price
3. I now have a bunch of old users paying a higher price, and they might be annoyed when they see the price has gone down. At a minimum I'd need to alter their payment plans to give them the new cheaper price in future
I guess it wouldn't be that difficult. Still, it wasn't long ago since the last price rise and for now I'd rather focus on growing and retaining the customer base.