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Data can be deleted when it's no longer needed. Sale of data can be forbidden. Old data can be encrypted by the customer's public key so only the customer can initiate access. There are many ways to roll back the madness.

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>customer’s public key

The general public has no concept of what a ‘public key’ is.

So... give up? Solve that problem through better products or education. The general public needs counterprogramming against the government's idea of encryption.

a "public key" can also just be a secret. "Apple toothpaste monkey piano" is something someone can write down for recovery. they don't need to know; they just need to remember where they put it (which might be a stretch, yes, but it's better than storing things in plain text)

Actually... that'd be a private key.

+1. The data collection greed of corporations and the accompanying utter loss of control for the hapless consumer who is forced to provide said data is very saddening to see. Unfortunately, consumers in this country seem to not give a whit about the immense loss of control they are willingly undergoing. Witness the EFF/T-Mobile Twitter thread as an example where (seemingly few so far) people are agreeing with the TMob CEO and abusing EFF.

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