I hope they get a C&D from Netflix, I see services like this ruining Netflix for the rest of us who actually know what they are doing, rather than Joe user who could care less and just wants more movies... causing push back from the industry.
In my case, in particular I'm interested in foreign language content that Netflix will not carry in my region -- even though licensing might be a relative pittance compared to other contracts.
In that vein, while Netflix has been promoting its English language (and transposed to Seattle) remake of "The Killing", the original Danish production is simply stellar and well worth watching, particularly if Scandinoire is your kind of thing. UK Netflix still had the first two seasons up until a few months ago, when they dropped. But, lo, January is here and they are back. Wish they would add the third season, though.