I don't understand this at all. The author seems to be arguing that the blockchain, which is "a cryptographically protected shared database " is actually the major part of Uber, Spotify, and AirBnb's business. That seems like a fantastical, ludicrous statement. The author is dismissing the entirety of the business logic, management tools, and user experience as being irrelevant. It's the other way round: these business could operate with pen and paper because the storage mechanism is irrelevant. But they couldn't operate without a all the operational and user experience in place.