Exceptionalism
aaronkharris.com
aaronkharris.com
I call this the "thousand monkeys problem". If a thousand startup monkeys do a thousand random things, then some proportion of them will be successful because statistics. The reasons for their success will be random (i.e. like the article says, some combination of luck, timing, personality, etc). Just studying the successful monkeys will give no insight as to what made them succeed, the entire population needs to be studied.
In other words, "25 things that successful startup founders did" is useless without the " and that unsuccessful founders didn't do" bit.