If they can get something compelling for 5 years that saves 10% on labor, that's billions of dollars and established expertise in a major market.
But they didn't do that with Kiva, they stopped selling those awesome warehouse robots the minute they bought the company.
As a programmer I am in the job-destruction business. I think a society with fewer jobs and more automation can be a better society for everyone provided we simultaneously shift in the direction of more of a social safety net for the unemployed and hopefully a UBI. But right now a lot of people are very frightened by that job destruction and they're not totally wrong to be. It is causing a lot of short-term suffering, and a lot of people blame us.
Let's not start calling the people we unemploy "meatbags", ok?
Robots are - and will continue to be in the foreseeable future - massively expensive, require long lead times, and slow to scale. In the current state of the US economy I can hire several thousand humans to do a job practically overnight, while buying/renting several thousand industrial robots requires both considerably more money and time.
Amazon's business is highly seasonal, which naturally favors options with low initial cost but high marginal cost (humans) rather than high initial cost and low marginal cost (robot). Near-total replacement of a high-variance business process with robots is likely impractical and will continue to be for a long time.