How ‘Do Not Track’ Ended Up Going Nowhere

I didn't read much of the article, because to me at least it's fairly obvious why advertisers who have a large financial motivation for tracking, and no disincentive for tracking users who don't wish to be tracked; will track.

As far as I understand the implementation is a lot like RFC 3514[0], which was published as an April 1st joke.

[0]: https://www.ietf.org/rfc/rfc3514.txt

I don't know what was proposed. My understanding of the original Do Not Track was it was about as effective as wearing a t-shirt that says "do not look at me" and expecting the world to obey.