Pinterest can at least insert itself between you and products you might buy to earn referral dollars. My understanding is that for certain markets it has a lot of eyeballs like wedding planning.
Personally, I think Snapchat has the most to prove.
Personally, I think Snapchat has the most to prove.
Snapchat, on the other hand, at least provides a communication channel for a very active demographics. Yes, it has to compete with a lot of big guys in the space, but the utility is there in the product.
I think someone said it elsewhere in the thread, they're replacing all those magazines suburban housewives used to read, and they can advertise more efficiently than those magazines because they have better data about you and can get between you and the transaction.