Not sure what you are trying to say here... If you're talking about ReadText, first of all its not a startup and second there is only one none-intrusive text-only ad on top and no one forces you to see it, you're welcome to use uBlock or AdBlock if you wish :-)
I'm not opposed to being served ads. I just think taking an essay about counterculture and serving it with ads is highly ironic.
And I didn't say readtext is a startup. I said it's hosted by a startup (vrocket). Also ironic.