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To be fair, there are two other things at play here.

* 1. No app had ever displayed books on a bookshelf in this way until Delicious Monster did.

* 2. The designer who designed the bookshelf UI at Delicious Monster was poached by Apple to work on the iPad team.

(And because I'm irritated by comments on Hacker News lately, I just want to point out that sarcasm is the simplest form of humor.)

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"The designer who designed the bookshelf UI at Delicious Monster was poached by Apple to work on the iPad team."

If you're referring to Mike Matas, the co-founder of Delicious Monster, he left DM to join Apple back in 2005. While I imagine he's probably working on the iPad, he wasn't poached specifically to work on the device.

How do you know the iPad wasn't 5 years in the making?

He mentioned somewhere that he designed elements of the iPad's Maps UI.

Yeah, according to this twitter post http://twitter.com/mike_matas/status/8292208676 he also worked on the Photos app.

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