I hate to continue on a tangent, but coffee is delicious and smells amazing and you'd have to be The Grinch to not enjoy the atmosphere in a good cafe. If you want some tangible benefits just throw in some sugar and cream.
Your subjective evidence is not convincing, even less as I was implying coffee had an addictive and hence behavioral conditioning effect, part of which comes from advertisement like yours, so stop it, will ya.
I take mine black. I admit it is an acquired taste, but oh what a glorious taste it is! Maybe you just had some bad coffee.