Just finished reading Pedro Domingos' book The Master Algorithm, which also features these ideas. I was way more fascinated by his so-called 'data unions' also mentioned in this book: companies empowering individuals to take charge of their digital footprint. Taking on the data-collecting walled gardens that are currently rising up. Much like labor unions represent workers that suffer from a power imbalance, only for the digital native. Lots of food for thought.