It's a bizarre mind that can simultaneously believe that you need huge rewards to motivate people AND know that 95% of startups fail.
Startup founders I know well (n=20) are intrinsically motivated and only superficially extrinsically motivated. They don't stop once they get "f-u" money. They do the same thing over again, with a nicer car.
To counter your anecdote with another one, if only half of the characterization of Steve Jobs is true, do you really believe the exact amount of potential financial upside was ever really a question for him?
Sure, if the economic environment had been so extremely bad as to make it impossible to make a living off founding Apple it's likely he would have gone somewhere else. But that's a strawman and you know it.
Exactly my point. It's a very small effort comparing to running your business. Even by itself it's not much - reply to a recruiter, have some interviews, change direct deposit, insurance, 401k etc.
>To counter your anecdote with another one, if only half of the characterization of Steve Jobs is true, do you really believe the exact amount of potential financial upside was ever really a question for him?
I am not familiar with Mr. Jobs but seeing how he has been extremely well compensated all his life I see no reason to believe he was not financially motivated.