The Rise of Return-Anything Culture
theatlantic.com
theatlantic.com
Edit: Amazon even started to block accounts when they returned too frequently (link in german) http://www.golem.de/news/verbraucherschutz-amazon-sperrt-kun...
The Atlantic article doesn't mention Germany, but is has been a issue for years over there.
Recently I've been buying one of the most likely-to-return things I regularly purchase (running shoes) online. Two out of four have been returned, and the seller (Zalando) reimburses shipping costs and pays for return shipment. Hopefully the have negotiated some nice rates with the post office...
I have had discs from Netflix arrive unreadable/broken (yes, I still do the by-mail thing as I get consistent picture quality even on Saturday nights). I'm not sure if that counts as a store return though, as I just drop it in the mail and they send me a replacement.
I'm curious how much this applies say pre-WWII era (before the majority of goods were produced far from their sale). Maybe I've got some Hollywood-influenced idea of what life was like, but I would think a small town would have some sort of a general store where refunds would be no big deal (within reason). This would probably be less of an imposition when the store owner knew the majority of the customers. Even the big-city department stores would probably take back merchandise, since there wasn't exactly any concept of opening a shrinkwrap or a restocking fee. Unless you had something like a tailored dress, I don't see why a late 19th/early 20th century American store wouldn't have a liberal return policy.
Also, in terms of shipping returned items, I believe that the "money back guarantee" was a major selling point of catalog-based retailers such as Sears Roebuck, specifically to compete with local department stores.
Someone with actual historical knowledge should weigh in, but it seems to me like the mid-20th century was the first cultural shift in return policies, and the present decade is a shift in the other direction.
I've only been hosed trying to return broken fitness equip from Amazon, since I didn't bother reading the fine print about only allowing US domestic customer returns
Of course warranties and returns are figured in to the balance sheet of every company. It's not really free. The cost of such policies are baked into pricing decisions. Ultimately it is one component of a retailer's value proposition.
My question is how much do consumers like my brother cost consumers like myself due to increased costs? My brother is a great guy and I hope that I don't sound like I am dumping on him, but it would be nice if customers like me got some sort of discount.
But then I read https://www.citizensadvice.org.uk/consumer/changed-your-mind...
If you buy online you can return a product, even if it is opened, within 14 days of receiving your order, with a few exceptions like hygiene products or CDs/DVDs.
TIL.
They cracked down a few years back but are still very generous.
I do love a good sipping balsamic.