But he also says this:
> I bet if you went to a client and presented a 200 kilobyte site template, you’d be fired. Even if it looked great and somehow included all the tracking and ads and social media crap they insisted on putting in. It’s just so far out of the realm of the imaginable at this point.
If that's possible, I'm getting that bloat stems from sloppy implementation of all sorts. Fonts. Ads. Tracking. All of it. I suspect that the copy-and-paste approach accounts for a lot of it. And using third-party resources, such as Disqus for comments.