I didn't mean "elite" as a slight, but rather as a generalization of those that are speaking out against a service that they will likely never use. It's as though I find something distasteful and I don't personally benefit from it so I favor banning it. It is no cost to me since I don't personally benefit from the product or service. This type of attitude leads to the social acceptance of a lot of censorship (e.g. vulgar material, I have nothing to hide, etc).
I believe the keen interest lies with those that are going to potentially use the service. These "elites" don't know the people that could potentially use this service. They don't know their values, their circumstances, or anything about them. It is presumptuous to think that those outside groups somehow know whats best and can choose for those being forced to forgo the service what sacrifice they should make for their ideals