It is such a shame, really. I live in the UK and my wife is Armenian. There have been many times where we would have liked to go to France, or Holland, or Germany, for a long weekend. Likely spending hundreds of pounds as tourists. Yet the absurd process and cost for her is just not worth it, so we don't go, and the tourism economy suffers. I will never understand how the visa nonsense got so out of control, and continues to do so. Truly one of the more illogical rules in existence.

--EDIT-- I will add that it wouldn't be so bad if we could go through the process once every couple years or so and get a multiple entry Shengen visa - but that would make too much sense and be too easy, so you need to provide the paperwork, pay the fee, and wait 2 to 4 weeks, every time for a single entry. Crazy bullshit.