AT&T to Ditch Two Year Contracts for Smartphones
engadget.com
engadget.com
AT&T Next 24: Divided into 30 installments; trade in and upgrade after 24 installments.
AT&T Next 18: Divided into 24 installments; trade in and upgrade after 18 installments.
AT&T Next 12: Divided into 20 installments; trade in and upgrade after 12 installments.
That said, I'm on a Next plan and the sales people have been super clear about this. So I haven't had the experience of them sneaking it in.
AT&T Next℠ 18
$0 down with 24 monthly installments. Trade in at 18 months.
So when this iteration of the contract is up, if my only options are going to be something more expensive, and they're not going to subsidize my phone anymore, then that rather lowers the chance that I'd stick with AT&T.
Probably a different story with larger business customers.
So I'm not seeing how this is much different for the customer, except that it's more straightforward to understand the pricing model (buy phone up front vs. paying in monthly installments).
IIRC, they were pressured into this by T-Mobile's offering, and Verizon now offers something similar for the same reasons.
I figured most customers wouldn't notice to take advantage of this which is why I think a clearer separation between phone payments and cell service payments is a good thing.
The 16 GB 6S is $388.92/year on Apple's plan, $260.04/year on AT&T's Next, and impossible to calculate on T-Mobile's JOD (since T-Mobile don't provide a calculator and can adjust trade-in values on a whim).
If you have the money to spare, the Apple program is the most hassle free, just also the most expensive.
First, Apple includes AppleCare+. Valuing that is a bit difficult, since it is normally $100 but that gives you two years of benefits (including a warranty for year two), and for Apple's plan you only keep the phone for one year. But it's convenient that if you drop your phone in the first year, it's only $100 to replace it.
Second, if you want to trade the phone in at 12 months, you need to do AT&T Next 12, which is $32.50 per month, or a total of $390. So it's about even.
My take is that Apple's plan is better if you really plan to trade it in after 12 months, or if you would have gotten AppleCare+ anyway. If you might keep the phone for longer, and don't care about AppleCare+, AT&T is probably the better choice.
AT&T Next 12 is $32.50/month + $15 activation, compared to Apple's plan at $32.41/month (including AppleCare). If you never use AppleCare, then the two plans are pretty much the same. If you do use AppleCare, Apple's plan is ~$129/year cheaper (the price of buying AppleCare every year).
The other advantage to Apple's plan is that they give you an unlocked iPhone. AT&T's are locked until you pay the phone off (which is never if you're trading in every 12 months).
I was hoping Google was going to offer a similar program. I have Jump with T-Mobile and would like to get the latest Nexus every year but it they don't sell them through carriers then Jump sucks.
Next upgrade, I will either be buying outright or using the Apple plan. AT&T Next was a disaster for me.
When you purchase an AT&T Next upgrade via Apple, an email is sent from Apple with forms and instructions for returning your old phone. For one of my phones, I received this documentation. For the other, it was nowhere to be found. The link on Apple's site to resend the email didn't do anything.
First I talked to Apple. They said talk to AT&T. People at AT&T didn't even know why I was trying to return my phone. Basically, they didn't even know what AT&T Next is. I finally got someone at Apple who immediately said "don't talk to AT&T; we'll take care of this." And he tried. Even though the email comes from Apple, it hits a backend AT&T system. And it was AT&T's system that was stuck. All said and done, it took me a month to get my form, just so I could actually send the phone back.
And then one of my fears was realized. Not having received the phone in a timely manner, AT&T charged my account for not sending it back. That took another month to resolve.
I wasted hours and hours trying to fix this and it was one of the worst consumer experiences of my life.
They forgot to bill us for the first nine payments (got a letter saying an error had occurred and we wouldn't be responsible for them), so I've been happy with it thus far. :-)
I was able to trade my girlfriend's iPhone in on the Next plan at a Best Buy Mobile store without any issue. All the documentation and return was handled in store.
With the new system when the two years are up (assuming the phone wasn't paid off before then) the customer automatically sees a nice little drop in their bill, which may make them feel more positive about staying with the company, or upgrading their phone again with the thought of "I was already paying that extra amount before anyway".
Just a thought, but I wonder what kind of research has gone into this sort of thing.
Mobile Share Value iPhone: $40
Discount for Mobile Share Value Savings: $-25
Equipment Charge ($749 financed over 24 months): $31.21
If you were on contract, the second two lines would go away. After the phone is paid off, the equipment charge goes away.
A contract as in you have to pay for the phone? I mean, why pay $700 up front when I can get a free loan over 2 years that I can at any point pay off? T-Mo will buy the phone back from you which is usually within ~$100 of what you would owe after the year. I should sit down and do the math if the Apple plan or TMo way is better to keep an up to date iPhone.
Edit: Forgot to mention that this kind of backfired on AT&T. A lot of people got switched to the Mobile Share plan by salespeople and it cut their bill for the length of the contract, but they didn't realize that it would go back up if they got a new phone. So a lot of people started with a very negative view of Next.
The biggest thing going on here, in my opinion, is that there is now a decoupling between "device" and "plan" in the consumer's mind where there was previously a very strong coupling. Savvy users have been able to buy a phone somewhere besides an AT&T store for a long time, but up until now it's never been a normal/default choice compared to going into an AT&T store, buying a phone there and signing a bunch of stuff that involves contracts and plan changes and fees. The default expectation now is that I should be able to plug a SIM into a phone and start using it without having to consult anyone, make account changes, pay fees or other BS.
(IMO, cheap smartphones make the most sense if you can get on someone's family plan. It only costs us $15 plus tax per month to add another smartphone to our plan, which is within the means of everyone in our family, especially if they buy a budget phone.)