"Lets take for Leadership decides to incur technical debt to allow a faster entry into market, Development Team Lead decides this is unacceptable, and does not take on the Technical Debt, but instead does things 'The Right Way'. This leads to competitors entering the market first, snagging customers and mindshare, which eventually leads to the company going under."

To be honest, how often does this actually happen? I'd doubt it happens often enough to worry about it. Most startups aren't doing anything that special, and so this whole, "We have to move at twice the speed of light or we're all dead!" attitude doesn't belong anywhere.