Is the media afraid of Facebook? I have read criticism of Mark Zuckerberg's track record of underhanded and deceptive tactics, e.g. his recent "donation" to "charity", selling Free Basics in India as a gateway to the "free and open Internet", but generally I have not noticed media hostility towards FB or Mr. Zuckerberg. Even the stories about his company's more questionable moves usually include both sides of the story.
PR fluff, ironically parlayed by the media. Also dupe submission?