The Things You Should Never Do, Part One by Joel Spolsky should be mandatory reading for every tech executive.[1] Springer might add more value to the texts by enabling Medium style side comments on an HTML version for readers to either ask for help or for experts to clarify and extend. Use the job posting business model to post jobs in the comments in specific disciplines of the texts to create revenue.

[1] http://link.springer.com/chapter/10.1007/978-1-4302-0753-5_2...